The climate solution on our plates: Getting animal agriculture onto the global climate agenda
The campaign aimed to bring the climate impact of food choices, particularly those related to animal agriculture and meat production, onto the global climate agenda and into national-level climate protection strategies
Germany | 01/09/2017 – 17/11/2017
At ProVeg, our mission is to reduce animal product consumption by 50% by the year 2040 (50by40). In this effort, we targeted a series of influential groups at the 2017 UN Climate Change Conference, COP23: national delegates (senior ministry officials, negotiators, and politicians), UN officials, international media, and civil society organizations. We ran a petition, to give the public a voice in the lead up to COP23. The petition, with over 65,000 signatures, was addressed to the German government, as the co-host of COP23, asking them to put the climate impact of animal agriculture onto the negotiation agenda and into national-level strategies. Additionally, we produced a video, featuring the famous psychologist and advocate Dr. Melanie Joy, to highlight the issue of animal agriculture’s impact on the environment, and to create public awareness and pressure in the run-up to COP. This video was shared on social media and received close to 60.000 views on Facebook and Youtube, across 5 European countries. It was also broadcasted for 2 weeks at the exhibition area of COP23 itself. Moreover, we hosted an official event at the COP23 venue as well as for a week-long exhibit alongside the national pavilions. This event, entitled “Reducing Livestock’s Long Shadow” took the form of a panel discussion of the world’s leading experts on food and climate. We were the only official event on the COP23 agenda addressing this issue and the only NGO in this field with an official stand in the COP23 exhibition area for 2 weeks. We filled a knowledge gap among the public, media, and policymakers and are now the lead organization for the issue across countries as diverse as Poland, Spain, and South Africa.
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