DearTomorrow is an innovative, research-based and highly scalable public engagement project where individuals share personal, hopeful messages about climate change to inspire new thinking and action.
USA | 01/05/2015 –
DearTomorrow is a digital platform and long-term archive where people publicly share letters, photos and videos addressed to their kids, family or future selves about how they think about climate change, why it’s important and what actions they will take to address climate change. All messages are shared on deartomorrow.org and selected messages are amplified through social platforms, traditional media, videos and public art projects. DearTomorrow addresses the psychological disconnect by connecting climate change to the personal identities and values that people share across political and social boundaries: parental responsibility, family, and legacy. We offer a personal, hopeful and action-oriented framing for people to connect to climate change, publicly commit to taking stronger personal action and share these stories with their friends, family, community and social networks. Our design includes best practices in behavior science and climate change communications, including the use of narrative storytelling and visual imagery, creating social norms and relying on trusted messengers (close friends and family, leaders within various communities) who use their own voice and messages to reach their social networks. The project’s focus and design allow us to reach environmentalists and non-environmental alike and work across various communities, including parents, students, and faith-based communities. DearTomorrow works in collaboration with dozens of US-based partners and co-founded Our Kids’ Climate, an international network of parents organizing for climate action. DearTomorrow has been recognized by MIT Climate Co-Lab, Vox, and 2017 Grist 50 and co-founder Jill Kubit was invited to speak at TED Headquarters in NYC.
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